On Friday, November 3rd, JEFFERSON HACK and ANDRE BALAZS Hosted a Screening for MARCO BRAMBILLA'S EVOLUTION at The Standard Spa, Miami Beach with Perrier Societe, MAC and Armani Exchange.  Acclaimed video artist Marco Brambilla, screened his newest piece, EVOLUTION (Megaplex) in 3D in front of hundreds of notable guests at a fete hosted by André Balazs, and Jefferson Hack.

EVOLUTION (Megaplex), 2010 is an intricate video collage which depicts the history of conflict in humankind through the lens of cinema. In this never before seen work, Brambilla combines hundreds of sampled clips from genre films that re-enact significant moments in history as grand spectacle. This composition of images is looped and mapped into an infinite three-dimensional environment that scrolls horizontally across time. Evolution takes us on a whimsical journey through the ages, in a remix that seamlessly moves through past, present, and future, providing a satirical take on the bombast of the big-budget “epic.”  The piece is the first ever 3D Video Installation.

With the Miami skyline in the background, guests including Michael Stipe, Jean Pigozzi, Benjamin Godsill, Anouck Lepere, Jeffrey Deitch, Bob Colacello, Dustin Yellin, Anthony Haden Guest, Remi Tessier, Todd Eberle, Richard Pandiscio, Rory Tahari, Fay Cantor Stephens, John Demsey, Brooke Geahan, Jay Joplin, Liz Swig, Joanne Casulo, Cecilia Dean, Johan Linderberg, Wendy, Stark, Renzo Rosso, Auarel Schmidt, CC Sheffield, Neville Wakefield, Sante D’Orazio, Victor Gelmaud, Andrew Cramer, Edward Chapman, Jaime Johnson, Jon Neidich, Leigh Lezark, Lorenzo Martone, Serge Becker, Rogan Gregory, Sean MacPherson, Angela Westwater, and more witnessed Brambilla’s EVOLUTION(Megaplex) through their 3- D Armani Exchange aviator glasses while they sipped cocktails at the Societe Perrier Bar poolside in front of the large screen.


Andre Balazs, Marco Brambilla, Jefferson Hack